6 The hidden advantage to selling your home in winter Real estate folklore says the property market cools as the temperature drops. But is winter really a bad time to sell? Joe Farr from Farr Real Estate says, “The simple answer is no.” Typically in winter, there are not many homes for sale. Just look around your neighbourhood. You won’t see too many sign boards up. Many home sellers think that spring is the best time to sell so they delay putting their home on the market until September. “We still find plenty of buyers in the market in winter, but there's very little for them to choose from. This year, there’s just not enough homes to go around, with historically low stock levels across the Gold Coast. There’s very little land to build new homes at the North end of town, and there aren’t many new apartment projects going up in the local area either. “We’re still seeing a lot of interstate migration even though we’ve had all these interest rate rises. There’s still plenty of buyers out there. It’s a great market for winter sellers!” Joe said. “The Gold Coast is different to the southern states. Spring is good to sell in Melbourne because the winters are so cold. But our mild winters don’t keep the buyers away. Actually it’s quite the opposite. Victorians come up this time of year to escape the cold, and often buy property while they’re here.” So the 'hidden advantage' is this: The supply vs demand equation means that home sellers who are prepared to list their homes in winter will benefit from a lack of competition from neighbouring homes, and strong demand from both local and interstate buyers. “It’s always important to make your home stand out in the crowd,” said Joe. “Whatever the market is doing, homes that are well presented and well marketed will always sell for higher prices and in shorter time frames.” Joe always suggests to his clients to make sure that their homes are spotless and free of clutter. The front yard should have an immaculate appearance. “You never get a second chance to make a first impression!” “And it’s key to get the marketing right. You need to cast the widest net to reach the best buyers. We use a range of media including Local Newsletters, Facebook, Google, realestate.com.au, flyers, virtual tours, videos and our investor database to attract buyers near and far.” If you’re after the best results when selling your Northern Gold Coast home, call Joe Farr and the Farr Real Estate team on (07) 5500 7000 or 0422 400 680. see advert front cover
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